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Doing Good For Our Neighborhood

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Location InfoSheridan, Melbourne, Australia


Television has the potential to generate both positive and negative effects, and many studies have looked at the impact of television on society, particularly on children and adolescents (1,2). An individual child’s developmental level is a critical factor in determining whether the medium will have positive or negative effects. Not all television programs are bad, but data showing the negative effects of exposure to violence, inappropriate sexuality and offensive exposure on disadvantaged populations.

The amount of time that younger North American children currently spend watching television has not decreased significantly (14). A substantial number of children begin watching television at an earlier age and in greater amounts than what experts recommend (15). Evidence suggests that television’s influence on children and adolescents is related to how much time they spend watching television (1, 2, 16). As a result, with prolonged viewing, the world shown on television becomes the real world (1, 2).

Television viewing frequently limits children’s time for vital activities such as playing, reading, learning to talk, spending time with peers and family, storytelling, participating in regular exercise, and developing other necessary physical, mental and social skills (9). In addition to the amount of time spent in front of the television, other factors that influence the medium’s effect on children include the child’s developmental level, individual susceptibility and whether children watch television alone or with their parents.

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